Well, it looks like South Carolina Republican Joe Wilson hit the jackpot when he abandoned civility and blurted out “You lie!” during President Obama’s speech to the nation last month. CNN reports that Wilson has thus far picked up $2.7 million in campaign donations following his outburst. Donations to his opponent have paled in comparison, at just $1.7 million.

Imagine the take if he’d have said “You suck!”

Have we witnessed the dawn of a new political strategy? One where desperate candidates turn ugly and toss a “Hail-Mary” in hope that it won’t backfire? Seems it’s been proven effective, so why wouldn’t others follow suit? Our tabloid society loves sensationalism, and Joe Wilson has become a rock-star among the Jerry Springer crowd. It’s a shame, but unfortunately, it’s not surprising.